It’s a well-known fact in the industry that becoming a successful personal trainer is nearly impossible without taking the time to market yourself. Even personal trainers who have been in the industry for years know that in order to attract new clients, they must continuously market themselves and their services. Here, we’ve put together a list of a few tips that will help you succeed as a personal trainer.
- Social Media Presence
Using social media to promote your personal training business is a great way to succeed in the industry and can be an effective marketing tool if used properly. Instead of using social media to strictly advertise your business, try posting pictures of people working out and having fun while they’re doing it. This will attract people to the idea that working out can be enjoyable and will make them want to get in touch with you. Another good idea is to post before and after pictures of your clients so that potential clients will see how effective working with you can be. Instagram is the new hotbed for social media marketing.
- Create a Website or Blog
In today’s world, most people will turn to the internet when they’re looking for a personal trainer. With this in mind, it’s a good idea to develop your own website or blog where you can highlight your personal experience, skills and who you truly are. Furthermore, having a website or blog will make you seem more professional and will help you establish yourself as a reputable name in the industry. Just be sure to make your website easy to browse and make sure to include a way for people to get in touch with you and book appointments.
- Get Out There and Network
While your current clients are a great way to get referrals, remember that other professionals can also provide you with referrals for new clients. People such as realtors or doctors are great to network with. Realtors can refer people who are new to the area and are looking for a personal trainer, while doctors can put you in touch with people who are looking to lose weight and improve their health. Just get out there and talk to people at coffee shops, spas or salons and don’t be shy to mention your service when personal training comes up in conversation.
- Focus on Your Clientele
The people who you’ve already worked with are one of the best ways to find new clients and successfully market your business. By providing testimonies to how well you’ve helped them out, your current clients can be a great way to spread the word about your business and get your name out there. Furthermore, you can even think about offering incentives to your clients who successfully refer you to new people.
By using these simple marketing tips, you’ll be able to properly market yourself as a personal trainer in no time. The best part is that by continuing to use them throughout your career, you’ll be able to maintain a good online presence and can adapt as time goes by to suit your needs.